The Importance of a Publishing Ministry
Through the publishing ministry, our teams can help shape and influence the reading culture in their respective countries. To this day, the Lord continues to use the printed page as a tool for evangelism, hope, equipping, and transformation.
A Testimony from ELS Publishing
The ELS publishing team recently decided to refresh the cover of their 2023 bestseller, Dr. Ida Scudder. Dr. Ida was an American missionary in India and the founder of the Christian Medical College in Vellore, India, where an ELS bookshop is located. This new cover attracted new customers, including someone who read the book and was inspired to become a missionary in North India. Praise the Lord! We are grateful to have played a role in their spiritual journey.
A Testimony from Charles at the ELS Bookshop in Secunderabad:
After reading the book The Torn Veil, the story of a Pakistani girl named Gulshan Esther who encountered God amid her pain and grief, Charles’s faith in Jesus increased and he felt compelled to share her amazing testimony of hope with his customers. Once he started, he has not stopped! Customers keep coming back for it and now they are even purchasing the book in bulk! One reader became many readers!
How you can pray?
Pray for our bookshop workers as they share books and resources with both believers and non-believing customers. May the Lord continue transforming lives and bringing hope through the written page.
Neil Wardrope
Neil is the CLC UK Missions Director.